Annual Report

Things start to improve a bit in this project. The official lululemon annual report had zero images throughout, making the project both exciting and extremely intimidating due to a lack of reference.

 

Below are my original sketches and ideas for the layout of the pages

Front page                                         Letter from CEO                                Mission Statement                           Text with image #1

Text with image #2.                          Text with graphs #1                         Text with graphs #2                         Back Page

And here are my finals + notes on the main changes

Front Page:                                                                                       Changed the placement of the wordmark and “Annual Report” title. Removed icon

Letter from CEO:

Changed layout + placement of photo. Added name and title. Also changed initial accent colour from blue to yellow, which also applies to rest of document.

 

 

 

 

 

 

 

Mission Statement:

Added background image to highlight Canadian roots, changed margins and placement of title

Text with image #1:

Changed composition (flipped). Added a partial border along with dash motif

Text with image #2:

Changed composition completely into a grid that is (vaguely) cut into thirds. Added partial border

Text with graph #1:

Changed composition, ditched the rule of thirds-inspired ideas and took away. one graph. Changed graphs from original intention of bar graphs into pie charts. With this page and #2, the dash motif plays a more significant role.

Text with graph #2:

Adjusted layout to remove pie chart, making the line graph the only one on the page along with text.

Back page:

Added block of colour (yellow) as well as dash motif to tie it into the rest of the package. Logo has been enlarged, logo configuration has changed to the original instead of one of the alternatives.