My flop of the semester. Visually, the brand standards guide was a bit of a mess. But I had some main points that i specifically wanted to get across:

• Identity: Clarify the colour, logo/icon, configuration

• Single colour configuration

• Changing logo colours in respect to heritage months

• Possible alternative configurations in relation to the icon and wordmark

• How the logo would look on business cards, as letterheads, and on uniforms/merchandise

These are displayed here in the order mentioned above: